Recently, I was involved in a survey of 2,000 people on poker names for an online poker site. The results revealed that around 45% of men and women were using (or would use) alternative names when playing online poker to give them an advantage. I found these results somewhat predictable as (a) many people use alternative names in online activities, and (b) most will adopt strategies if they feel it has a material advantage for them. As online poker grows, more people will use bluff tactics, such as changing their gender online, which they couldn’t do in an offline gambling environment.